Facebook Page Analysis

I've had my page since 2008, and I did not even know what Facebook Analytics was. I had never even tried to click on the tabs to find out what they did! It was really interesting to go through and look at this. It is definitely something that I will pay attention to in the future. I found that as I recognized the trends that were forming, I was better able to make decisions on what, when, and how to post things to get the most reaction from people.

 Posts: I tried to post one or two photos per week. I found that I had much more success with both my post reach, and my post likes when I tagged people in the photos. I also found a lot of success from sharing the posts to my individual page. The only thing that I noticed that really did not work, was only posting the photo. I got much less reach, and few to no likes if I didn't tag the clients, or share the image to my personal page.

Post Reach: As I noticed trends in the times that people saw my posts, I began to post things at those times to optimize the chances that they would be seen by more people. 

 I think that posting at the right time, and cross promoting to my own facebook page has a lot to do with the fact that as the project went on, my  posts were seen by more and more people.

People:
 I decided to take a look at all three categories. The percentage of men that my posts reached was slightly higher than the percentage of men who like my page, or engaged with the post. I thought this was interesting, but not surprising. I would guess that a majority of the men that my posts reach came from me cross promoting my page onto my personal page, and by tagging people in the photos. My people insights are spot on with what my target audience was.

 As far as where people were from, it was very consistent with who I listed as my target audience. Mostly people from St. George, with a few scattered throughout Utah.

*Side Note* Apparently NSW is a place in Australia, and I get a few Australian viewers.

 I don't find it surprising that more women engaged with my posts. This is something that I've found to be pretty consistent for as long as I've had this page. Maybe that will be my next experiment. How to attract more male fans, and get them to engage with my posts.

 The percentage of male vs. female fans that I have does not surprise me. I do think it's interesting that a majority of my page fans are 18-24, but maybe not surprising, seeing as I fit in that age category myself, and a lot of the people who like the page are my friends.

Visits:
I definitely see more page visits when I post things, but I get a lot more reach, and engagement than I do page visits. In retrospect, I wish that I would have researched what to post or say to get people to visit the page more.

 Likes, Comments, Shares:
I received a lot more comments and likes on posts when I tagged my client in the post.

Page Likes:

 I can definitely see a trend in that I gained more and more followers as I posted. I haven't much payed attention to the analytics in the past, but I feel that my page had sort of hit a plateau of likes, and as I started to post more consistently, I started to gain more and more likes.

Facebook Ad:

Facebook Campaign Proposal: NSW Photography

Page Name: NSW Photography

 https://www.facebook.com/pages/NSW-Photography/308121304889

Mission: Our mission is to provide the public with great photography. We want to relate to the clients, develop an understanding of what they are looking for in a photographer, and deliver that to the client.

Communication Objectives: We want to create an inviting environment between potential client and photographer, and welcome communication between the two. We will help the audience get to know the photographer through various "get-to-know-me" posts and videos. By communicating this, the audience will feel like they know the photographer, thus making them more comfortable with the idea of shooting with her.

Theme: Objective of the page is to advertise for NSW Photography. The objective is to create an awareness of the business, in a way that relates to the customer.


Audience/Market Persona's:
Aimee - Aimee is a mother who puts an emphasis on creating memories with her children. She will see this page and business as an affordable opportunity to create long lasting memories through photography. She will be most attracted to family photo examples.

Emily -  Emily is a High School Senior, and is about to graduate. She will be looking for images to send to friends and family, notifying them of her achievement. Emily will be most attracted to artistic modeling photographs, head shots, and single portraiture.

Meghan - Meghan is looking for a fun, and creative wedding photographer. She's looking for a photographer to take her engagement, bridal, and Wedding day photographs. Meghan will be attracted to detailed wedding shots and bridal photos as well as some of the engagement examples.

Tactics: Create a series of consistent posts. Maybe do a post every other day. Possibly have "macro monday" Where a more artistic, macro photos is consistently posted every week. Possibly do a how-to video on improving i-phone photos, and a video introducing the photographer, maybe showing a sped-up example of how the average shoot is formatted. Cross promotion with other pages such as hands of silver. Shooting products for other businesses and posting them as portfolio pieces while mentioning their name, and have them do the same for the photography page. "Shout out" type stuff, or Photo Credits linking the text to the photography page.