Facebook Campaign Proposal: NSW Photography

Page Name: NSW Photography

 https://www.facebook.com/pages/NSW-Photography/308121304889

Mission: Our mission is to provide the public with great photography. We want to relate to the clients, develop an understanding of what they are looking for in a photographer, and deliver that to the client.

Communication Objectives: We want to create an inviting environment between potential client and photographer, and welcome communication between the two. We will help the audience get to know the photographer through various "get-to-know-me" posts and videos. By communicating this, the audience will feel like they know the photographer, thus making them more comfortable with the idea of shooting with her.

Theme: Objective of the page is to advertise for NSW Photography. The objective is to create an awareness of the business, in a way that relates to the customer.


Audience/Market Persona's:
Aimee - Aimee is a mother who puts an emphasis on creating memories with her children. She will see this page and business as an affordable opportunity to create long lasting memories through photography. She will be most attracted to family photo examples.

Emily -  Emily is a High School Senior, and is about to graduate. She will be looking for images to send to friends and family, notifying them of her achievement. Emily will be most attracted to artistic modeling photographs, head shots, and single portraiture.

Meghan - Meghan is looking for a fun, and creative wedding photographer. She's looking for a photographer to take her engagement, bridal, and Wedding day photographs. Meghan will be attracted to detailed wedding shots and bridal photos as well as some of the engagement examples.

Tactics: Create a series of consistent posts. Maybe do a post every other day. Possibly have "macro monday" Where a more artistic, macro photos is consistently posted every week. Possibly do a how-to video on improving i-phone photos, and a video introducing the photographer, maybe showing a sped-up example of how the average shoot is formatted. Cross promotion with other pages such as hands of silver. Shooting products for other businesses and posting them as portfolio pieces while mentioning their name, and have them do the same for the photography page. "Shout out" type stuff, or Photo Credits linking the text to the photography page.